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Do your account executives know how to “wow” your clients when counseling them to deal with the media and deliver winning presentations? If you can honestly answer “yes,” congratulations, for you are one of a tiny handful of agencies that can legitimately make that claim.

In the real world, there is the Barks Learning Academy—a free 45-minute, bottom line-oriented seminar for your account teams. It is designed to help you enhance your client service, generate heightened client loyalty, and improve client retention.

For more than 10 years, global public relations and public affairs agencies have called upon Barks to fine tune their clients’ messages and sharpen their skills in preparation for media campaigns, presentations, and Congressional testimony.

Every Barks Learning Academy seminar is led by Ed Barks, President of Barks Communications and a veteran Washington, D.C.-based communications consultant, author, and lecturer.

We suggest you invite your entire staff, from the savviest pros to the newest hires. Here are some of the benefits your team members receive:

Three airtight formats to develop your clients’ messages (and one terrible way to avoid at all costs!)
A primer on reporter dos and don’ts
The secret to critiquing your clients without alienating them
Ten keys to successful nonverbal communication
Two factors many agencies ignore that can damage your bottom line

NOTE: There will be zero selling in this learning environment. Do we want you to call on us to work with you and your most challenging clients? Sure, we admit that. But selling from the platform is tacky, and something Ed avoids at all costs.

In addition to your free seminar, you gain access to special purchasing power discounts on learning resources from the Barks Learning Network, including these publications authored by Ed Barks:

The book, The Truth About Public Speaking: The Three Keys to Great Presentations
The media relations guide, Face the Press with Confidence: The Media Interview Companion
The witness preparation guide, Winning at the Witness Table: 60 Tips to Terrific Testimony

Order copies for all your account teams. And be sure to stock up so you have enough on hand for your clients, too.

To sign up your agency for your free Barks Learning Academy, call Ed Barks at (540) 955-0600.


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