“Ed is a great partner. He listens, absorbs, and then asks the right questions that prepare our clients for the best and worst from any reporter. Whenever we work with him, we always end up wondering, ‘Why didn't I think of that?’” Deanne Yamamoto Associate Director, Ketchum Public Relations At Barks Communications, we know that a cookie cutter approach to media training just doesn't do the job. That's why we work closely with you to tailor a powerful media training program that magnetizes your messages and sharpens your skills. Perhaps you need a half-day workshop to get you on track for your next media campaign. Or you might require a full day to prepare for that make or break interview. Your media training workshop shows you how to:
We prepare leaders from diverse fields—health care, science, finance, technology, environment, politics, sports and entertainment, just to name a few—for interviews with The New York Times, The Wall Street Journal, The Washington Post, CNN, Fox News Channel, and more. We know how to prime your messages for satellite media tours, important interviews with trade publications that cover your industry, and radio talk shows. Most of us learn by doing. That's why in our media training workshops you step in front of the camera, the microphone, and the reporter's notebook. You gain valuable experience in the security of your own training environment, sharpening your strengths and addressing your challenges. Plus, each executive media training participant receives a complimentary copy of Ed Barks' resource guide, Face the Press with Confidence: The Media Interview Companion and a concise, action-oriented report that includes assessment of the existing situation, growth noted during the session, and common sense improvement strategies to pursue over time. Sharpen your communications edge with a Barks media training workshop. To arrange your workshop, call us at (540) 955-0600 or e-mail us. |
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