“Media training senior executives can be a prickly path, especially when the executives are seasoned physicians. Ed’s ability to easily tailor his style and approach to the situations and people involved was invaluable. At the end of our project, my client gained a well-trained spokesperson and I was the project hero!”
Deanne Kasim Senior Partner, Santesys Solutions
At Barks Communications, we know that a cookie cutter approach to media training just doesn't do the job. That's why we work closely with you to tailor a powerful media training program that magnetizes your messages and sharpens your skills. Perhaps you need a half-day workshop to get you on track for your next media campaign. Or you might require a full day to prepare for that make or break interview.
Your media training workshop shows you how to:
- Succeed when you deal with reporters
- Craft and deliver messages that pack a punch
- Reduce anxiety when dealing with the media
- Develop effective sound bites that can lead to positive news clips
We give you the keys that unlock the answers to these questions:
- What does it take to succeed when meeting the press?
- How can I get the reporter to ask questions about my topic?
- How do I handle hot potatoes?
- What are the media dos and don'ts I need to know about?
We prepare leaders from diverse fields—health care, science, finance, technology, environment, politics, sports and entertainment, just to name a few—for interviews with The New York Times, The Wall Street Journal, The Washington Post, CNN, Fox News Channel, and more. We know how to prime your messages for satellite media tours, important interviews with trade publications that cover your industry, and radio talk shows.
Most of us learn by doing. That's why in our media training workshops you step in front of the camera, the microphone, and the reporter's notebook. You gain valuable experience in the security of your own training environment, sharpening your strengths and addressing your challenges.
Plus, each participant receives a complimentary copy of Ed Barks' resource guide, Face the Press with Confidence: The Media Interview Companion and a free post-training check up designed to foster lifelong learning.
Sharpen your communications edge with a Barks media training workshop. To arrange your workshop, call us at (540) 955-0600 or e-mail us.
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