For Immediate Release
January 23, 2002
Contact: Ed Barks
(540) 955-0600
ebarks@barkscomm.com

Barks Shows Small Businesses How to Connect with Their Public

Barks Communications is making it easy for small business owners to sharpen their ability to deliver presentations to key groups and to reach out to the media.

"A single boring presentation can spell the difference between success and failure for a small business," said Barks Communications President Edward J. Barks. "What's more, one brief slip of the tongue during an interview with a reporter equals lost customers and reduced revenues."

"Successful leaders realize that communications skills are paramount whether they are speaking before a trade association meeting, to an important prospect, or before a reporter," he added.

To sharpen the communications edge of today's entrepreneurs, Barks now offers a service tailored specifically for them. Details are available on the company's Barkscomm.com web site at www.barkscomm.com/smallbusiness.

"Our approach works to provide small business leaders with greater confidence when delivering presentations and dealing with the media," Barks explained. "We also show them how to polish their non-verbal skills and sharpen their ability to handle difficult topics during question and answer sessions in any public setting."

The firm's small business package includes: Two private 30-minute telephone consultations each month; e-mail consultation; special rates on Barks' custom designed communications training workshops and on its full menu of training options; and a free subscription to the monthly Personal Trainer e-zine.

"I realize small businesses don't have champagne and caviar marketing budgets," Barks noted. "That's why our approach is designed to give our clients an edge over the competition while keeping cost effectiveness in mind."

Barks Communications specializes in media, presentation skills, and legislative and regulatory testimony training for business, association, government, and non-profit leaders. In addition, company President Ed Barks speaks before groups seeking to sharpen their communications skills. The firm also operates Barkscomm.com, the Internet's Communications Training Resource, open 24 hours a day, seven days a week at www.barkscomm.com.