For Immediate Release
February 9, 1999

Personal Trainer Bulks Up Communications Knowledge; Online Training Resource Debuts New Publication

Barks Communications now offers a novel way for today's leaders to muscle up on their communications skills.

Personal Trainer, a new monthly publication, joins the roster of features included on the company's Barkscomm.com web site at http://barkscomm.com.

"To stay in tip top physical condition, it's mandatory to hit the gym on a regular basis. Similarly, to stay in shape for dealing with reporters, speaking to crowds, and testifying before Congress, today's leaders need to work out to sharpen their communications edge," said Barks Communicants President Edward J. Barks.

"Subscribers to Personal Trainer will bulk up on sound ideas they can put into practice right away," Barks continued. "It's just like putting a personal trainer in your communications corner."

Each edition of Personal Trainer will zero in on certain aspects of the same real world advice taught in Barks Communications media, speech, and legislative testimony training workshops.

"There is a very good reason we call Barkscomm.com the Internet's Communications Training Resource," noted Barks. "It represents a very tangible part of our commitment to maintaining our position as a dynamic leader in the field of communications training."

"I'm convinced Personal Trainer will turn out to be a real heavyweight that will help our clients and other leaders increase their storehouse of practical knowledge," said Barks. "It's another winner that I am pleased to offer online for free, just like everything else on Barkscomm.com."

The first two issues of Personal Trainer are already posted on Barkscomm.com. The January publication centers on helpful New Year's resolutions for newsmakers likely to be in the limelight in 1999. February's edition is titled "Who Do You Trust?" It uses a recent study on public opinion toward certain journalistic practices conducted by the American Society of Newspaper Editors as a starting point for instruction on how to avoid falling prey to potential media pitfalls.

It's easy for visitors to Barkscomm.com to take advantage of their own Personal Trainer every month. They can simply visit http://barkscomm.com and request delivery of the exclusive Barks Communications publication direct to their e-mail boxes.

Barks Communications specializes in media, public speech, and legislative and regulatory testimony training for business, association, government, and non-profit leaders. In addition, company President Ed Barks offers action-oriented remarks to groups seeking greater benefit from their communications efforts. The firm also operates Barkscomm.com, the Internet's online training resource, open 24 hours a day, seven days a week at http://barkscomm.com.