For Immediate Release
April 28, 2000
Contact: Ed Barks
(540) 955-0600
ebarks@barkscomm.com

Barks Debuts "Express Training," Rapid Response Media Coaching Solution

Barks Communications today unveiled "Express Training," a new media training product that offers another flexible option to meet its clients' needs.

"Many on-the-go leaders face last minute media relations challenges," noted company President Edward J. Barks. "They need to turn on a dime. When these situations arise, there is, unfortunately, no time for one of our comprehensive, individualized media training workshops."

That's where Barks' Express Training makes the difference. It's an intensely focused media training conducted in one short hour over the telephone.

"Express Training covers the nuts and bolts of how to deal with reporters," Barks explained. "We provide some essential tips, plus we ensure time for practice interviews.

"Our clients walk away from Express Training with a tight message, sharpened interview skills, and a renewed focus on what it takes to succeed when working with the press," Barks continued.

Barks Communications will continue to offer its highly interactive half-day and full day media training workshops. Express Training is no substitute for a comprehensive personal coaching session with its emphasis on message development and interview skills. Rather, the telephone session provides an effective alternative when events dictate a rapid response.

"We are always seeking innovative ways to serve our clients," Barks said. "I am pleased that Express Training will provide yet another new product in our ever-expanding arsenal of training tools."

More information about Express Training is available from Barks Communications at (540) 955-0600. Details can also be found on the Products page of the company's Barkscomm.com web site.

Barks Communications specializes in media, presentation skills, and legislative and regulatory testimony training for business, association, government, and non-profit leaders. In addition, company President Ed Barks offers action-oriented team seminars for groups seeking to enhance their communications efforts. The firm also operates Barkscomm.com, the Internet's Communications Training Resource, open 24 hours a day, seven days a week at www.barkscomm.com.