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News Release

For Immediate Release
Wednesday, October 6, 2004

Updated Guide Removes Sting from Dealing with Press

Business executives and other leaders who deal with the media now have a state-of-the-art road map for success.

As author Ed Barks writes in the third edition of Face the Press with Confidence: The Media Interview Companion, the guide is "the one-stop reference you consult prior to engaging in every media interview."

Key updates in the new third edition focus on streamlined treatment of how to utilize nonverbal tools for maximum impact. Barks explained the value of the revisions: "The new third edition of Face the Press with Confidence reflects our commitment to interpret important research into practical terms so our clients can use it on an everyday basis.

"We stay up to date in order to help our clients get their message across more effectively," he added.

The revised publication demonstrates how to:

  • Take charge of an interview
  • Gain an understanding of what reporters need
  • Respond to tough questions
  • Develop and maintain a positive attitude
The enhanced guide even includes a series of exercises readers can use when they practice before meeting the media.

The guide is a critical component of the Barks Learning Network, a series of resources that highlights Barks' focus on lifelong learning. "There is no way a lone media training workshop can make you an expert in handling the parry and thrust of dealing with reporters," Barks emphasized. "The revised edition of Face the Press with Confidence is designed to extend our clients' learning beyond a single day."

Barks Communications can co-brand the guides for its clients and public relations agency partners. "Co-branding provides a powerful way for our agency partners and others to stay top-of-mind with their clients and key opinion leaders," Barks pointed out.

Every professional who takes part in a Barks executive media training workshop receives a copy of Face the Press with Confidence.

The guide is also offered for sale to the public since, as Barks said, "It offers a thorough introduction to those seeking a primer on working with the press." Individual copies are available online for $12.95 from the Barks Learning Network at www.barkscomm.com/products.

Corporations, public relations agencies, associations, non-profit organizations, and government agencies requiring more than 100 copies are invited to inquire about group sales by contacting Celeste Heath at (540) 955-0600.

Agency principals wishing to discuss co-branding opportunities should call Ed Barks at (540) 955-0600.

Barks Communications specializes in media, presentation skills, and legislative and regulatory testimony training for business, association, government, and non-profit leaders. In addition, company President Ed Barks speaks before groups seeking to sharpen their communications skills. The firm also operates Barkscomm.com, the Internet's Communications Training Resource, at www.barkscomm.com.




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