For Immediate Release
Wednesday, October 25, 2006

Contact:
Ed Barks
(540) 955-0600
Click here to send an e-mail.

Express Training Media Clinic Adds "Winning with the Media" Insider Tip Sheet

Barks Communications has added a new benefit to its Express Training media coaching clinic. Each participant in the one-hour telephone session now receives a copy of company President Ed Barks’ "Winning with the Media" Insider Techniques tip sheet.

"Lifelong learning is vital to success in the press," Barks emphasized. "The Express Training clinic can help sharpen every client’s communications edge. But it is up to each individual to take the next steps toward improvement. That is where our 'Winning with the Media' Insider Techniques sheet comes into play."

"Winning with the Media," a concise two-page guide, "lights the path to successful media interviews," according to Barks. It contains to-the-point advice on such matters as preparation, answering questions, nonverbal qualities, and attitude adjustment.

The Express Training clinic affords valuable media relations tips designed to help participants prepare for their exchanges with reporters. In addition, it allots time for practice interviews. The goal is to provide trainees with a tighter message, sharpened interview skills, and a renewed focus on what it takes to succeed when dealing with the press.

The telephone clinic offers a time-saving alternative when events dictate a rapid response or when experienced spokespeople need a brush up. However, as Barks pointed out, "Express Training is not a substitute for a comprehensive media training workshop with its meticulous approach to message development and interview skills."

More information about Express Training and “Winning with the Media” is available from Barks Communications at (540) 955-0600 and at www.barkscomm.com/expresstraining.

Ed Barks is a trainer, author, and speaker who teaches today’s leaders how to work with the media and how to deliver dynamic, message-packed presentations. He has served as President of Barks Communications since its inception in 1997, guiding more than 2800 business leaders, association executives, non-profit leaders, physicians, government officials, athletes, entertainers, and public relations staff toward a sharper message and enhanced communications skills.