For Immediate Release
September 3, 2002

Barks to Explain "Media Training: Communicating in Today's Environment" to Health Care PR Group

Media trainer Ed Barks will speak before the Washington Metropolitan Society for Health Care Marketing and Public Relations (WMSHCMPR) on September 18. His remarks will discuss how the group's members can use the shifting media landscape to their advantage.

Barks, President of Barks Communications, will offer pointers designed to help the public relations professionals:

• Raise their organization's media profile;
• Convince leadership that enhanced communications abilities help advance organizational goals;
• Craft magnetic messages;
• Demonstrate how to maximize The Three Compartments of Your Communications Toolkit.

• Date: Wednesday, September 18, 2002
• Time: 8:30 a.m. registration; 9-10 a.m. presentation
• Place: Radisson Barcelo Hotel; 2121 P Street, NW; Washington, D.C.
• Cost: $15 for WMSHCMPR members; $20 for non-members