To help public affairs experts make sense of the sea change in Washington, D.C., Ed Barks has published “Persuading Team Trump: The New Inside-the-Beltway Reality.”
November’s election results left many government relations pros scratching their heads. Most had solid connections into the Hillary Clinton camp. When Donald Trump proved victorious, however, the previously well-connected went into scrambling mode.
Businesses and associations are in a state of confusion with respect to their public policy goals. They not only need to determine who’s who in the new administration, they also need to restructure their messaging so that it resonates with the new arrivals.
Barks’ new position paper provides guidance on what new staffers in federal departments and agencies might know—and, importantly, not know—about legislative and regulatory history affecting an organization’s issues.
Messaging efforts demand extra attention, and that’s one area where Barks stands ready to help. Words, stories, and examples used in the past may no longer apply. Smart businesses are right now working with message development consultants to adjust their messaging. They are also relying on those consultants to teach their leadership how to deliver revised messages powerfully and effectively to the administration as well as through the media.
In “Persuading Team Trump” Barks writes, “Naturally, you are not going to sacrifice your principles, but you can angle your message in hopes of getting at least some of what you want or preventing the very worst from happening.”
Longstanding ground rules no longer apply. Companies that haven’t started adapting yet had better get going, or they can wave goodbye to their public policy goals for the next four years.