Reputation Insurance for Your Business

Your business has insurance for fire, cyberattacks, worker injury, and a laundry list of other things. But who protects you in the event of a communications crisis that threatens your treasured reputation?

Who is the “insurance carrier” capable of taking care of you when someone in your company commits a communications faux pas? More important, who can you turn to for sage advice on how to prepare for the inevitable catastrophe? That’s where Barks comes into the picture.

Here are just a few examples of reputational dings that could be prevented, or at least minimized when you work us:

  • Ill-advised quotes from your spokespeople in the newspaper
  • Failure to achieve your public policy objectives
  • A tarnished reputation and stalled career for your CEO
  • Loss of your company’s once-stellar reputation in your industry
  • High employee turnover due to lack of professional development opportunities

You get the picture. And it’s not a pretty one for those who stubbornly refuse to solidify their reputation. You don’t know when it will take place or exactly what form it will take. But you know it’s coming.

Pay attention to your reputational risks before you need to. Line up your insurance coverage preemptively. That crisis, whatever it may be, will be easier to deal with when you do.

Now is the time to see if we are a good match for you. We can advise how to act when crisis strikes and, more important, how to evaluate your risk and plan for it in advance.

You probably check your insurance coverage at least once a year. So should you have regular appointments with us in order to assess your communications “insurance.” Call Ed Barks at (540) 955-0600 or email him to arrange your initial consultation. Do it today. You’d better get covered before catastrophe strikes.