As is the case with many scientists, one thought leader always used a slide deck when speaking in public. The problem was he used it as cheat sheet, offering slide after slide filled with dense text and unreadable graphs.
Ed explained that slides are a visual medium intended to be used to display visual concepts. This bright executive grasped that concept right away and, after a few practice sessions together, invited Ed to attend his next presentation. The improvement was remarkable.
His delivery improved dramatically and his slides made the most of some very striking photos from his organization that supported his message. He stood out in contrast to his fellow panel members, all of whom were dragged down by dull, dense, bullet point-laden slides.
Thanks to his newfound approach, the executive’s slides jumped off the screen. The added confidence he exuded was clear for all to witness.