Your Communications Strategy Fails to Work. Why?

What situations can cause your communications planning efforts to go awry? Our new tip sheet, “Your Communications Strategy: 10 Warning Signs,” lists cautionary conditions that clever companies work to avoid.

Successful businesses organize their communications strategy in order to reach reporters, policymakers, consumers, members, and other target audiences. Yet they often face hurdles when attempting to assemble that strategy.

There is more at stake than just coping with a weak or non-existent strategy. An effective communications blueprint contributes to a company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses know that their reputations, business goals, and executives’ careers are in jeopardy when they see the warning signals flashing.

“Your Communications Strategy: 10 Warning Signs” advises monitoring for events such as:

  • A CEO upset with his company’s message development and delivery capabilities.
  • A communications staff that trembles when struggling to counsel the C-suite.
  • Leaders frustrated with getting their various departments to deliver concise, consistent messages.
  • Challenges onboarding communications and government relations staff.

Barks Communications assists businesses facing such challenges, helping them forge and execute their communications and messaging strategies, then providing training to help ensure timely and authoritative delivery.

Contact Ed Barks at (540) 955-0600 if you’re struggling with one or more of these problems.