A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”

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How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.​

  • You’ll gain invaluable insights on how to:​
  • Craft a cohesive communications strategy
  • Enhance your media relations capabilities
  • Sharpen your C-suite’s public speaking skills
  • Develop an advocacy strategy that delivers public policy results
  • Learn how you can implement a sustained professional development program
  • Make sure your messaging is magnetic
  • Prepare for reputational risk
  • Handle crisis communications

Discover how to accelerate your career and
innovate your business.​

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