Author: Ed Barks

Not long ago, I was involved in a LinkedIn discussion about full text speeches — the type where you read verbatim from a TelePrompTer or a hard copy script. Someone asked whether they were preferred over notes or bullet points. Several people responded unequivocally that they would never recommend a full text speech. I chimed […]

Continue Reading

Opinions that get you thinking. That’s Ed’s goal with his new “Ed-itorial” series. These brief commentaries reveal how he thinks about the world of communications and public affairs — what’s good and what needs improvement. Ed puts his experience as a former radio broadcaster to work in these audio productions. They examine how things work […]

Continue Reading

The last thing your reputation needs is a cookie cutter approach to media training. That’s a risky proposition for your bottom line and your career. That’s why Ed works closely with you to tailor a communications strategy that magnetizes your message and sharpens your skills.   Ed typically consults on long- and short-term communications strategy […]

Continue Reading

Choosing the right communications strategy and training consultant can prove daunting. Streamline your selection process by downloading the new seventh edition of A Buyer’s Guide to Communications Strategy Consultants. Successful businesses prepare their spokespeople to face the press, public, and lawmakers by seeking expert outside counsel. This guide helps you make the right decisions. Every […]

Continue Reading

Readers are hailing Ed’s new book as “an AP Style guide for media relations.” Reporters Don’t Hate You “is media training on steroids written in a very easy-to-read and precise format,” raves another. Those are just some of the reactions to Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, published today. Dealing with the […]

Continue Reading

Ne duo laudem complectitur, et dicta scripserit his. Cu maiorum scriptorem sea, sea graecis temporibus ut. Regione reprehendunt an ius. At vis dolorum facilisi, ne vim munere doctus liberavisse, sed oratio integre dissentiunt in. Est option oportere indoctum et, id tollit probatus sit. Qui case probatus cu. Ne duo laudem complectitur, et dicta scripserit his. […]

Continue Reading