For immediate release Contact: Ed Barks
Tuesday, September 5, 2017 (540) 955-0600
Barks Communications celebrates a landmark this week as it marks its 20th anniversary in business.
Noting the occasion, company President Ed Barks stayed away from a maudlin reflection, although he did heartily thank the clients, colleagues, and competitors who have made the past two decades rewarding.
“I insist on looking to the future rather than dwelling on the past,” Barks said as he reviewed some of the accomplishments of his tenure to date and, more important, what they mean for the years ahead.
“A lot of smart people have shared knowledge with me on a wide range of business matters,” he noted. “This allows me to give back as a volunteer, most recently by serving on the National Press Club Board of Governors. I look forward to applying it to other organizations in years to come.
“I have enough experience under my belt that I can risk speaking the unvarnished truth to executives about their communications strategy—whether they want to hear it or not,” he continued. This adds more value to his clients as the years go by.
Barks also plans to continue serving as a mentor, both formally and informally, to junior practitioners who seek his advice. “I consider it high praise when someone asks for my opinion or guidance, and always try to be generous with my time, as others did for me,” he said.
Fellow communications and government relations professionals considering a dive into the consulting world sometimes ask Barks for his perspectives. Here, too, he carves out time to share his thoughts, though he acknowledges that “Some would-be consultants are disappointed when I explain that having knowledge in their area of expertise is only 50 percent of the game.” The remaining 50 percent, he notes, involves running a business and the multi-faceted skills and knowledge that demands.
As for the future, “Who knows what’s in the cards? I’m no fortune teller,” Barks advises. He does, however, offer a clue about one change: A shift in his business model.
Barks will now place more emphasis on communications strategy. While that has always been a large component of his communications training services, the strategy side will take on more prominence. To be sure, his signature communications training workshops will remain a big part of the mix since that contributes mightily to the development and execution of a company’s communications strategy.
“I know one thing for sure,” he concluded. “Twenty is just a number. There are many more anniversaries to come.”
Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.