For immediate release                                  Contact:    Ed Barks
Friday, March 27, 2020                                                    (540) 955-0600

In an ongoing effort to aid companies whose communications and public affairs efforts have been derailed by the coronavirus crisis, Ed Barks has published two new fact sheets, both dealing with the current reality of holding meetings via video conference.

The first resource, “How to Organize a Video Conference,” suggests best practices for those who find themselves newly charged with arranging virtual meetings. It advises on such matters as how to prepare participants, get the conference started, and end the session.

“These all sound like common sense steps,” Barks said. “However, if you’ve never organized a virtual conference before, paying attention to the finer points will help you get the logistical clutter out of the way so that you can concentrate on your communications and public affairs objectives.”

The second tip sheet is titled “How to Appear Professional on a Video Conference.” It provides guidance to those who find themselves unexpectedly working from home. “A professional appearance is important,” Barks noted. “A businesslike persona is necessary, even when you’re joining a virtual meeting from your bedroom. You’ll not only look more professional to others, it will help you feel more normal, too.”

Barks plans to offer additional resources to help ease the transition in weeks and months to come. “This is a period of adjustment like no other any of us have encountered,” he said. “I’m looking for any way possible to help, at least in some small measure, my clients and other communications executives who’ve been placed in this sudden and bewildering bind.”

Ed Barks works as an advisor to communications executives to improve their companies’ messages and how they deliver them, and to government relations executives who want to reach their public policy goals. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.

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