For immediate release                                  Contact:    Ed Barks
Tuesday, July 16, 2019                                                      (540) 955-0600

Media training needs to be an integral part of every C-suite leader’s ongoing professional development. It’s a critical component of a company’s overall communications strategy.

That’s why clients of Barks Communications receive Ed Barks’ media relations guide, Face the Press with Confidence: The Media Interview Companion, just published in its seventh edition.

“One-and-done media training workshops do little good over the long run,” Barks said. “Face the Press with Confidence offers the long-term, sustained support that executives who deal with the press need. It keeps giving value even after their initial workshop concludes.”

“They may reference it for a brush up before a critical media interview,” he added. “Or they might use it on a regular basis as a refresher — a practical how-to guide that transforms them into sources reporters will turn to again and again.”

Barks added a new chapter — “Interview Formats You May Face” — for the seventh edition. It provides advice on various types of reporter interviews, from telephone to podcasts to satellite media tours.

The updated publication also deals with subjects his clients ask him about most frequently. “Messaging, nonverbal communications, and how to manage Q&A responses are typically top of mind for C-suite executives who participate in media training,“ he noted, “so we have chapters devoted to each of those vital strategic issues.”

The new edition retains the popular Appendix, which includes professional development exercises his clients can conduct with their internal communications staff members between consultations with Barks. The listing includes a quick nonverbal communications checkup system, along with guidance for such situations as news conferences and tough interviews.

Barks clients who participate in an executive media training workshop receive personal copies of the publication to help reinforce lessons learned in their sessions.

Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.

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