For immediate release                                  Contact:    Ed Barks
Thursday, June 11, 2020                                                  (540) 955-0600

“Reporters Don’t Hate You.” So screams the title of Ed Barks’ forthcoming book.

Barks today announced both the title — Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies — and the July 7 publication date at a virtual meeting of independent authors he convenes at the National Press Club.

“Corporate spokespeople hold their company’s future in their hands, dealing with reporters every day,” he explained. “They need a reliable guide. Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies delivers that advice.​”

The new volume lists over 100 media relations strategies — everything from hammering out a message to creating quotable quotes to the vagaries of various interview formats.

Looking for the lowdown on specific reporters? It’s there. Curious about when to use an embargo or go off the record? That’s included, too. What about tried and true methods for responding to reporter questions? Check.

“It takes a lifetime to develop stellar media relations skills. It only takes one bad interview to undo all that hard work,” Barks noted. “My intent is to stop readers from tumbling into the bad interview abyss.”

Reporters Don’t Hate You covers the waterfront of media relations issues:

  • How to build meaningful, beneficial relationships with reporters
  • Why sustained practice is so essential — and tips for how to do it
  • What it takes to handle the hottest of hot potato questions
  • How to avoid falling victim to reporter tricks and traps

Whether developing magnetic messaging, granting interviews to the press, issuing news releases, or engaging on digital media, Reporters Don’t Hate You is the ready reference that media pros will turn to time and again.​

As with all of Barks’ writing, the book is based on his work as a communications strategy and training consultant. This is his third work, a follow up to A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations.

Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, published by Ogmios Publishing, will be widely available in both ebook and paperback.

Ed Barks serves as an advisor to communications executives to improve their companies’ messages and how they deliver them, and to government relations executives who want to reach their public policy goals. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.

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