For immediate release Contact: Ed Barks
Wednesday, May 13, 2015 (540) 955-0600
That’s the question Barks Communications President Ed Barks answered for a National Press Club audience on May 13 during his presentation titled “Your Spokesperson Just Said What?! How to Cure Foot-in-Mouth Disease.”
“Solutions do exist,” Barks emphasized following his highly interactive session. ‘It’s up to an organization’s chief communicator to nudge the boss toward improved performance in public settings.
“The good news is that both the organization and the individual benefit,” he continued. “The organization gains on the bottom line while at the same time reducing its potential for reputational risk. Both the communications executive and the spokesperson enhance their career opportunities and thought leadership profiles.”
As usual, Barks encouraged participation from audience members in his National Press Club presentation. “I tend to shy away from one-way conversations,” he explained. “Appearing in front of audiences of communications executives makes it possible for me to learn as well as to teach. This makes me better when working with clients, so I am always grateful when audience members share their experiences. After all, professional development is a necessity for any communications training consultant, no matter how experienced.”
Ed Barks zeroes in on the messages and skills that executives need on a daily basis in order to persuade and inform their publics. They gain sharper verbal and nonverbal talents, more confidence, added opportunities for career advancement, and realization of long-term business goals. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations, and community organizer at The Media Training Blog. As President of Barks Communications since 1997, he has taught nearly 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.