Book Clubs/Reading Groups

When is the last time an author appeared as a guest at your book club? Here’s your chance.

If your reading group focuses on business books, we have a deal for you. Invite author Ed Barks for a conversation with your group’s members when you read one or both of his books:

Meeting During the Pandemic

Has your business book club or reading group fallen by the wayside since you can’t gather in person due to the coronavirus crisis? Here’s a way to keep your group together.

Ed will host your members on Zoom (or you can still do it yourself; your choice). Until recently, book clubs were responsible for piping him in from afar for author talks. Now, he will take on that chore. It’s one more way we’re helping communications and public affairs experts navigate these challenging days.

How Does It Work?

It’s easy. Ed joins you via a video conference service like Skype or Zoom (or speaker phone, if you prefer). All you need to do is pipe him in (those in the Washington, D.C., metro area: Ed may be able to appear in person).

It’s an opportunity for your group’s members to discuss the issues that matter most to them. Ed even sends you a list of potential discussion questions for your group’s consideration when your members subscribe to his “Communications Community” newsletter.

There is no cost to you. And the guidelines are simple:

  • This is for business people who read business books. Those who primarily read and discuss fiction, poetry, or memoirs are not a good fit.
  • Members of your group must commit to reading the book.
  • They should come prepared with discussion questions. This is a give-and-take conversation, not a droning lecture.

That’s it. All Ed asks is an engaged and enthusiastic group of business people who have read the book and are prepared for a stimulating conversation.

How Can I Request a Book Club Session with Ed?

Simple. Just send him an email addressing the following areas:

  • What is the name of your reading group?
  • Where are you located?
  • How many members normally attend?
  • What is the typical profile of your reading group’s members?
  • How did your group decide to read A+ Strategies for C-Suite Communications?
  • Does your group focus on one particular business function (e.g., communications, government relations, investor relations) or industry (e.g., health care, financial services)?
  • What dates and times are most convenient for your group?

Here’s how it works once your chat is scheduled: You call Ed approximately 15 minutes after the beginning of your meeting. This allows time for you to “prime the pump” for the discussion and maximize your time with Ed (and avoids the distraction of any late arrivals). Your conversation with the author lasts roughly 30 minutes (he doesn’t run a strict clock on these chats; the more engaging your insights and questions, the longer the conversation is likely to last).

Your reading group members get to know Ed while discussing how they can become brilliant communicators by using strategies revealed in his books — the very same strategies that his more than 5000 students employ.

Contact Ed today to get that conversation with your reading group on everyone’s calendar.