For immediate release Contact: Ed Barks
Monday, December 17, 2018 (540) 955-0600
Transform your C-suite leaders into brilliant communicators. That’s the goal of Ed Barks’ new book, A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers. It contains the strategies that smart communications and public affairs experts employ.
“A+ Strategies for C-Suite Communications is designed for communications and government relations executives who counsel their C-suite leaders on strategy,” notes Barks. “The knowledge demonstrates how they can chart a path toward sustained improvement that helps them achieve long-range business and public policy goals while also advancing their careers.”
Mike McCurry calls the book “nifty and fabulous.” The former press secretary to President Bill Clinton adds, “Helpful to the communicator as it is, I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization, and how to manage relations with government officials, an increasingly vital element of external relations for any senior executive.”
Tim Russert’s executive producer on “Meet the Press,” Betsy Fischer Martin, says, “As a leader in his field, Ed Barks has studied new methods of communication and brought C-suite communicators a present day playbook on how to help top executives thrive in an ever-changing information landscape.”
The new professional resource delves into such critical areas as media relations, advocacy, reputational risk, crisis communications, sustained professional development, and more.
A+ Strategies for C-Suite Communications will prove to be an essential reference for communications and public affairs experts who counsel their C-suite on strategy. It guides the way toward a culture of sustained improvement that leads to victory in important business and public policy contests.
The book features a January 8, 2019, publication date, available in both ebook and print versions from Ogmios Publishing. It is for sale widely, including on the www.barkscomm.com website.
Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their communications strategy and messaging to deliver bottom line results. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is also the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.