Some news sources operate under the mistaken assumption that reporters detest them. That’s not necessarily so unless past transactions have led to heightened tensions.
As Ed writes in his Bulldog Reporter thought piece titled, “Reporters don’t hate you: Insights on building healthy relationships,” If a reporter writes something negative about your company, it’s not personal. It’s a business deal.
The principles in the article are based on Ed’s new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available everywhere books are sold.