For immediate release                                  Contact:    Ed Barks
Tuesday, September 17, 2013                                       (540) 955-0600

 

Government relations professionals now have an enhanced resource to help them prepare their advocates for meetings with lawmakers on Capitol Hill. It comes in the form of Ed Barks’ updated guide, “Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in.”

“This update comes just in time for the fall Congressional fly-in season,” Barks noted. Corporations and associations often schedule Capitol Hill visits for their employees and members in the fall and spring.

The revised guide sheds light on how to organize and conduct a successful Washington, D.C., fly-in. These events are held to help persuade members of Congress to support an organization’s public policy stance. “Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in” works in tandem with Barks Communications’ “Climbing the Hill” seminars to help organizations prepare their grassroots ambassadors for dealing with elected officials during visits with legislators.

Among the issues Barks addresses in this new edition: What one basic question must advocates be prepared for at all costs? How can they learn about other policymakers they should contact? Why should they remain sensitive to the member of Congress and his needs? What guidelines can be cited to help ensure an ethical approach among an organization’s activists?

“Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in” retains its focus on how to plan, execute, and assess a Capitol Hill fly-in campaign. “Assessment after the fact is critical,” said Barks, “for organizations that take the long view and work to build lasting, mutually beneficial relationships with policymakers. Businesses and associations that regularly attain their public policy goals realize that post-meeting assessment is key to enduring success.”

“Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in” is available for $14.95 by calling Barks Communications at (540) 955-0600. Special rates are available for group purchases.

As a communications training consultant and author, Ed’s corporate and association clients hire him to provide them with the messages and communications skills their executives need on a daily basis. They gain sharper verbal and nonverbal talents, more confidence, added opportunities for career advancement, and realization of long-term business goals. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4500 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.

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