Gain actionable ideas that help you accelerate your career and claim credit for pointing your company and your C-suite in the right direction. How? Join Ed’s Communications Community. New subscribers get a bonus: Access to his “Insider Strategies” resources that fast forward your media, advocacy, and public speaking capabilities. You’ll also receive twice monthly emails […]
Readers are calling Ed’s new book “an AP Style guide for media relations.” Reporters Don’t Hate You “is media training on steroids written in a very easy-to-read and precise format,” raves another. Those are just some of the reactions to Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, published today. Dealing with the press […]
In a recent presentation Ed delivered before the National Press Club on media relations strategy, the question arose of how to handle media interviews on Zoom. What remains consistent? Almost everything. What’s changed? Not much. Read all about it in his article published in About Public Relations titled, “Not Much New Under the Zoom Sun: […]
Has your business book club gone on hiatus during the pandemic? Are you eager to revive that inspiring exchange of ideas that has fallen by the wayside? Ed’s latest “Communications Community” newsletter addresses this very topic. And he presents a solution to get your reading group moving again. When you subscribe here, you get an […]
Many communications executives are frustrated by this question: My company pays little attention to our communications strategy. How can I persuade my C-suite of its importance? Ed Barks addresses this all-too-common dilemma in his video series, “Communications Q&A with Ed Barks.” First, he points out, impress upon your executive suite the fact that a […]
How do reporters decide what questions to ask? The methods vary. Some pore over data scrupulously. Others go to trusted sources first, then come to you looking for missing puzzle pieces. Others, in the course of a reporter’s hectic life, scribble a few ideas on a note pad and engage you in hurried conversation. For […]