Chamber Execs Get the Lowdown on Capitol Hill Visits

For immediate release                                  Contact:    Ed Barks
Tuesday, October 1, 2013                                              (540) 955-0600

 

Readers of National Chamber Review now know what it takes to succeed when planning visits to their members of Congress and state lawmakers.

“Five Minutes with Your Member of Congress,” an article by Barks Communications President Ed Barks, appears in the publication’s October issue. The commentary outlines steps necessary for a successful fly-in or drive-in campaign.

“Government plays a role in what you can and cannot do,” Barks wrote. “Your organizational success often hinges on your public policy efforts. And success inside the Beltway or in your state capital doesn’t come easy.”

The necessary tools according to the article include a magnetic and consistent message and grassroots advocates with the communications skills to deliver it.

A preparation workshop is essential, he writes. Components should include:

  • Review legislation you support or oppose.
  • Walk through the messaging you plan to use in support of your argument.
  • Conduct rehearsal exercises.
  • Cover how you plan to follow up on your visits.

Also, always keep in mind that “Few things can sway a member of Congress like news of how their actions affect constituents back home,” Barks advises in the National Chamber Review article.

As a communications training consultant and author, Ed Barks’ corporate and association clients hire him to provide them with the messages and communications skills their executives need on a daily basis. They gain sharper verbal and nonverbal talents, more confidence, added opportunities for career advancement, and realization of long-term business goals. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4600 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.

 

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