Coronavirus Crisis Resources

We encourage you to share these resources with colleagues both in your company and elsewhere. All we ask in return is that you share the link to this page with them and on your digital media channels like Facebook, LinkedIn, and Twitter.

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May 28 Update: “A Buyer’s Guide to Communications Strategy Consultants” is now a part of these free resources. Now more than ever it is important to select the advisor who matches your company’s needs. The publication comes complete with a list of questions to ask your prospective consultant.

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May 22 Update: Download the updated version of “How to Appear Professional on a Video Conference.” It’s all here. How to prepare and how to look professional.

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May 19 Update: Don’t hesitate to reserve your free 30-minute video conference to determine how you can deal with current communications and advocacy emergencies while still keeping an eye on the future. Sign up for your video consultation with Ed Barks at https://calendly.com/edbarks/30min.

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May 15 Update: Focus. Don’t panic. There are only two things communications leaders need to do now. Discover what they are in the new tip sheet, “The Only Two Things You Need to Do in the Pandemic.”

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May 12 Update: The research report But Mom Told Me Never to Brag: Raising Your Reputation with Thought Leadership explains how to enhance your professional profile by reaching out to clients, customers, members, and other publics with expert, useful information.

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May 8 Update: We’ve added a lot of free resources in recent weeks to help your communications and advocacy efforts survive the crisis. You’ll find details in the individual updates below. Here’s a summary:

  • Remote consultations at three levels. Choose the one that’s right for you.
  • Free 30-minute video meetings to help you deal with current communications and advocacy emergencies while still keeping an eye on the future.
  • Three tip sheets to help you slog through your Zoom meetings.
  • A newly published position paper, “A Reporter’s Glossary: Journalistic Terms of Art.”
  • Emergency Call Box service to help walk you through your current communications challenges.
  • Upgraded options when Ed speaks to your business book club.
  • Emergency solutions to keep your communications skills sharp.
  • Updated pro bono scholarship guidelines.

Stay tuned. We’ll be adding new resources throughout the crisis. They are yours for the taking. All we ask is that you use them wisely and share this page with colleagues.

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May 4 Update: We’ve instituted an Emergency Call Box to our new menu of remote solutions. This gives you rapid response access when you need added communications capabilities during the pandemic and whatever lies beyond.

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April 29 Update: Business book club coordinators: Ed will now host your members on Zoom. Keep your reading group alive. It’s one more way we're trying to help communications and public affairs executives.

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April 27 Update: New publication: “A Reporter’s Glossary: Journalistic Terms of Art” reveals definitions for journalistic jargon.

Communications executives need to understand reporter lingo and be capable of translating it for their C-suite and other spokespeople. I pushed up the publication date of this position paper to help you facilitate that mission.

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April 21 Update: Have you been subjected to a video meeting with an unskilled moderator? No fun, is it? Not everyone realizes what it takes to run a meeting seamlessly. This new tip sheet reveals the rules you need to heed.

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April 16 Update: You can now schedule your virtual consultations online. This applies to the Fundamental Track, Leadership Track, and Influencer Track. Contact me for scheduling details.

For your convenience, you can also reserve your free 30-minute video session online. No sales. Just talk about your current situation and how to emerge from the crisis ready for action.

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April 14 Update: Two new tip sheets about off the record interviews. It’s important now more than ever to get the ground rules right when talking to reporters on the phone or video. The first document sets out clear definitions. The second contains a list of best practices. You’ll find both in the roster below. It’s all part of our ongoing effort to give you free resources you can use during these pandemic days.

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April 7 Update: Barks Communications unveils emergency professional development solutions to help companies keep their executives’ communications skills sharp during the coronavirus emergency.

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April 2 Update: Why isn’t it a good idea to shift all of your live meetings and trainings to virtual events? This new video explains what you can change and what you’ll have to postpone to a later date once things settle down.

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April 1 Update: I've revised my pro bono scholarship guidelines for non-profit and charitable groups to reflect our new non-meeting environment. You now have video conferencing options such as an interactive session with top executives and spokespeople, or a mini-consultation with senior communications or public affairs staff. Details here.

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March 31 Update: We’ve begun offering free 30-minute video conference meetings to help leaders determine how they can deal with current communications and advocacy emergencies while still keeping an eye on the future.

To sign up for your free 30-minute video session with Ed Barks, visit https://calendly.com/edbarks/30min .

Find more details here.

Also, there’s a new video in the “Communications Q&A with Ed Barks” series. It poses the question, “Coronavirus has shattered my media relations efforts. What can I do?”

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Barks Communications is opening its vault of resources during the coronavirus pandemic. This emergency free access will last through the duration of the crisis.

Company President Ed Barks emphasized, “We are going to get through this eventually,” adding, “Those companies that keep their heads above water during these turbulent times will survive the choppy tide. They are also likely to be the ones ready to hit the ground running whenever and however we emerge from the coronavirus-instigated crisis.”

Among the offerings are these position papers:

You can also now download the following research report for free:

Barks is also offering free access to these tip sheets:

You may also find value in recent videos Barks has produced that deal with the current emergency. Find them at Communications Strategy TV.

Entries on the C-suite Blueprint blog will often deal with the crisis, too. When you visit, be sure to click the “Follow” button to stay up to date.

Content here will be updated as new backgrounders are developed. Check back or subscribe to the Communications Community newsletter for regular updates.

We encourage you to share these resources with colleagues both in your company and elsewhere.