New Book Benefits Media Spokespeople

Readers are calling Ed’s new book “an AP Style guide for media relations.” Reporters Don’t Hate You “is media training on steroids written in a very easy-to-read and precise format,” raves another.

Those are just some of the reactions to Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, published today. Dealing with the press is a high wire act. It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. This book offers a comprehensive, ready reference that stops corporate spokespeople from stumbling into the bad interview abyss.

 

The new volume lists over 100 media relations strategies broken out into categories including pre-interview preparations, sharpening the spokesperson’s mindset, performance guidelines for dealing with the press, and more.

It even includes a reporter’s glossary that defines terms corporate spokespeople would be wise to absorb. The explanations range from “above the fold” to “wire service,” and reveal specifics about such jargon as B-roll, lede, and off the record.

Get Your Free Copy Today

Barks has been offering a bounty of materials unrestricted on his coronavirus crisis communications web page in the wake of the pandemic. Reporters Don’t Hate You is one more contribution to that.

As a means of easing the pressure on communications executives and corporate spokespeople during the pandemic, he is providing complimentary copies of the Reporters Don’t Hate You ebook. Here’s how you can sign up and receive your copy.

You will find more of the back story on the C-suite Blueprint blog and on Barks’ Twitter feed.

Become a Book Reviewer

You can write your honest review of the book on your preferred booksellers’ websites, and on digital media channels like LinkedIn, Twitter, Facebook, Instagram, and elsewhere (pro tip: Use the hashtags #ReportersDontHateYou #MediaRelations #MediaStrategy #PR).

This is Barks’ third book, arriving on the heels of two publications last yearA+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and a new second edition of The Truth About Public Speaking: The Three Keys to Great Presentations.

Reporters Don’t Hate You, published by Ogmios Publishing, is available for sale worldwide in both print and ebook format at such outlets as Amazon, Apple, Barnes and Noble, Kobo, and Tolino.