For immediate release                                  Contact:    Ed Barks
Thursday, March 5, 2015                                                 (540) 955-0600

 

Many executives are puzzled when invited to testify before a Congressional committee. They now have a video resource to help them safely clear the hurdles posed by legislative hearings.

“Some witnesses have never set foot in a Congressional office building before, let alone testified on Capitol Hill,” explains Barks Communications President Ed Barks. “The new ‘How to Testify Before Congress’ video provides a concise look into what it takes to organize a robust round of testimony.”

The video covers such issues as the necessity of a punchy five-minute oral statement, choosing the right witness, and crafting a message-driven set of remarks.

It serves as a companion piece to Barks’ just-released research report, Thrill on the Hill: How to Turn Congressional Testimony into Public Policy Success.

The new resource is the latest video feature on the company’s Barkscomm.com web site. “Different executives learn in different ways,” he continued. “This video lesson will resonate with visual learners.”

As Barks frequently reminds his clients, “Testifying on Capitol Hill represents one of the most important business meetings you’ll ever have. Realization of your public policy goals hangs in the balance.

“I’m confident this new video, along with the publication of Thrill on the Hill: How to Turn Congressional Testimony into Public Policy Success, will have a positive impact on many a public affairs shop,” he adds.

Barks’ bite-size videos, usually one to two minutes in length, provide a foundation for executives seeking to improve their communications abilities when interacting with public officials, delivering presentations, and dealing with the media.

Ed Barks zeroes in on the messages and skills that executives need on a daily basis in order to persuade and inform their publics. They gain sharper verbal and nonverbal talents, more confidence, added opportunities for career advancement, and realization of long-term business goals.The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations, and community organizer at The Media Training Blog. As President of Barks Communications since 1997, he has taught more than 4800 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.

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