Media Training

The last thing your reputation needs is a cookie cutter approach to media training. That’s a risky proposition for your bottom line and your career.

That’s why Ed works closely with you to tailor a communications strategy that magnetizes your message and sharpens your skills. Perhaps you need a half-day workshop to get you on track for your next media campaign. Or you might require a full day to prepare for that make or break interview. Your media training workshop demonstrates how to:

  • Craft and deliver messages that pack a punch
  • Reduce anxiety when dealing with the media
  • Lead the reporter to ask questions about your topic
  • Handle hot potatoes
  • Develop effective sound bites that can lead to positive news clips

Ed prepares leaders from diverse fields—health care, science, finance, technology, environment, politics, sports and entertainment, just to name a few—for interviews with the media outlets that matter to you.

Most of us learn by doing. That’s why you step in front of the camera, the microphone, and the reporter’s notebook during your program. You gain valuable experience in the security of your own training environment, sharpening your strengths and addressing your challenges.

How Can You Start Working with Ed?

Ed typically consults on long- and short-term media strategy and training projects with senior executives at Fortune 1000 and Inc. 500 corporations, large associations, and public affairs and public relations agencies.

Before committing your time and budget, why not register below for your free Test Drive? This 20-minute telephone consultation gives you a clearer idea of whether Ed is a good fit for your needs while also giving you a better sense of our overall consulting capabilities, potential availability, and budget required to accomplish your objectives.

You’ll receive a complimentary copy of Ed’s resource guide, Face the Press with Confidence: The Media Interview Companion, upon completion of your Test Drive.

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