For immediate release Contact: Ed Barks
Friday, February 21, 2020 (540) 955-0600
A leading Washington, D.C., communications strategy and training consultant inaugurated new video programming today.
“Communications Q&A with Ed Barks” offers brief videos posing a question to spur thinking on critical communications and public affairs issues of the day.
Each one-minute program will lead executives to reflect on those vital issues and deliver concise advice on how to manage them.
“These bite-size videos will answer questions involving media relations, turning C-suite denizens into better presenters, advocacy strategies, and more,” Barks said.
“The goal is not to take a deep dive into the issues,” he noted. “The intent of Communications Q&A is to spark communications and government affairs executives to reflect how they can handle the broad range of critical issues they encounter.”
Communications Q&A will question such issues as the basics of public speaking, what to do when you get off on the wrong foot with a reporter, and how to steel your CEO for a round of Congressional testimony.
Why the concise one-minute format? “Several years ago when I first launched the ‘Communications Strategy TV’ channel online, the typical length ran from five to seven minutes,” Barks revealed. “Then it decreased to two or three minutes. Given today’s time pressures and dwindling attention spans, the one-minute format now seems about right.
“Communications Q&A is calculated to ignite the thought process, opening up a deeper conversation as time allows,” he said.
Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.