Persuading Your C-suite

Many communications executives are frustrated by this question:

My company pays little attention to our communications strategy. How can I persuade my C-suite of its importance?

Ed Barks addresses this all-too-common dilemma in his video series, “Communications Q&A with Ed Barks.”


First, he points out, impress upon your executive suite the fact that a sound strategy helps them reach your company’s business and public policy goals. In addition, a sound strategy prevents C-suite leaders from looking foolish in front of reporters, policymakers, and other audiences.

Another factor: Your C-suite may believe your internal staff is incapable of providing a coherent strategy. When this happens, don’t hesitate to bring on board an experienced outside consultant.

You’ll find all the details on this vexing issue in Ed’s latest book, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, the essential resource for communications and public affairs experts who counsel their C-suite on strategy. Here’s what former White House Press Secretary Mike McCurry has to say: “In this nifty and fabulous volume, Ed Barks gives the corporate communicator tons of good advice on how to get that important ‘seat at the table’ and how to use it when there.”  Buy it now.

The Communications Q&A series delves into such issues as the basics of public speaking, what to do when you get off on the wrong foot with a reporter, and how to plan for a podcast interview.

You’ll receive regular updates on new Communications Q&A videos when you subscribe to Communications Strategy TV.