For immediate release Contact: Ed Barks
Tuesday, January 8, 2019 (540) 955-0600
Today is publication day for Ed Barks’ new book, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers.
Former White House Press Secretary Mike McCurry praises the book, saying, “In this nifty and fabulous volume, Ed Barks gives the corporate communicator tons of good advice on how to get that important ‘seat at the table’ and how to use it when there.”
The new volume contains the strategies senior communications and government relations pros need when delivering strategic counsel to the C-suite. It explains how to chart a path toward sustained improvement and toward achieving long-range career, business, and public policy goals.
“It’s hard to believe publication date has finally arrived,” said Barks. “I’ve had lots of help and encouragement along the way, and want to thank all my colleagues and friends who so unselfishly offered their guidance and expertise.”
A+ Strategies for C-Suite Communications is Barks’ second book. He is also publishing concurrently a second edition of his initial work, of The Truth About Public Speaking: The Three Keys to Great Presentations.
The new book’s chapters delve into such vital issues as media relations, advocacy, reputational risk, crisis communications, and more. It is targeted toward communications and public affairs experts who counsel their C-suite executives on strategy, and features a dual emphasis on a strategic approach to a company’s communications efforts and a commitment to sustained professional development for its leaders.
Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their communications strategy and messaging to deliver bottom line results. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is also the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.